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Extending watchmaker brand Movado’s synergy of art and design, creative firm LLOYD&CO developed a series of ads that thoroughly express modern design sensibility for Edge, Movado’s new watch line. The creative team’s use of bold, eye-popping colors reflects collaborating industrial designer Yves Béhar’s homage to Bauhaus aesthetics, as well as Movado’s legacy of designing watches in artful and innovative ways.

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