Loading ...
This latest spot in MTV's multiyear A Thin Line initiative—aimed at stopping the spread of sexting, cyberbullying and digital dating abuse—begins as a live-action scene and transitions into an online world. By New York-based Click 3X and MTV the spot hinges on the understanding that the school world is a dramatization of the bullying kids are experiencing online. It opens with the main character sitting across from another student being bullied; through design and animated transitions, the environment becomes a virtual one and he's watching the bullying take place online. To accomplish the look, the director’s creative vision consisted of a school that successfully represented a social networking site (taking cues from the online world, it’s a modern structure of steel and glass, sparseness and a very particular color palette). This particular spot screened for President Obama and the First Lady, who endorsed it during their White House Conference on Bullying Prevention.

Browse Projects

Click on an image to view more from each project

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In