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With election season upon the United States, New York City–based editorial and post-production company Lost Planet collaborated with MTV on “Elect This,” a fiery campaign for the channel’s new political content platform. Gifted with a wide variety of powerful stock footage, Lost Planet editor Charlie Johnston approached the introductory “Elect This” anthem with craftsmanship. “Our mission was to inspire voter participation,” Johnston states. From footage of pivotal, politically charged events and rallies to filmed slices of United States life, Johnston’s precise handiwork emphasizes the campaign’s call to vote in evocative fashion.

Touching on race, healthcare, the environment, immigration and other hot-button issues, this fast-paced, memorable montage uplifts and motivates simultaneously. “We thought of all the important issues that would factor into the upcoming election and then compiled a list of contrasting shots that would illustrate each issue’s opposing side,” Johnston says. He was especially careful to avoid demonizing any point of view—“except global warming,” he adds. “If you look closely, you’ll notice that Leonardo DiCaprio’s inspirational speech at the United Nations doesn’t have a counterweight.”

lostplanet.com

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