When MTV asked Brooklyn, New York–based creative studio And/Or to pitch ideas for the second year of the channel’s Look Different campaign, the young studio happily obliged. Channeling MTV’s iconic humor and edge, And/Or brainstormed concepts to raise awareness of issues like feminism, gender norms and masculinity. Ultimately, “Gender Bent” won out. Inspired by Terry Gilliam’s animation work for Monty Python, displaying gems from MTV’s Getty archival image library, and narrated by Nessa, Kal Penn and Ana Marie Cox, this series of three :45 videos busts outdated gender myths like “Pink is for Girls, Blue is for Boys,” “Men Don’t Cry,” and “Boys are Better at Math and Science.” Each video ends with an irreverent twist that shows how ridiculous gender assumptions can be. A :15 promo for broadcast also drives viewers to lookdifferent.org, where the videos live.
Vigor’s packaging for Urban Tree Cidery brings Atlanta’s urban skyline to the cidery’s bucolic roots.