Responses by Nueve Estudio
Background: The purpose was to redesign the brand of the Municipal Libraries, a network with a total of 31 libraries spread throughout the city of València, Spain. We wanted to renew the image of the library from being the “cathedral of silence” to living spaces where people can become active parts of the community and an agent of change. With this rebranding, we wanted to let all Valèncians—whether living in urban or suburban locations—know about these public libraries and all the activities, services and values that comes with it.
Reasoning: We wanted to make a brand that can work alone and fit with the València City Council logotype. Most importantly, we wanted to inform citizens that the library is a public square for shelter, leisure or work. For this reason, we placed a letter B (for Biblioteca) and surrounded it by four brackets that delimit the space as the main symbol of this new concept.
Challenges: We think that the most challenging aspect was to create a brand that adapts itself according to the different items it’s used for, whether it be for stationery, corporate and communications pieces or signage. We wanted to create an identity program that is totally suitable for a wide range of ages, household incomes and educational stages.
Favorite details: The fact that we created a visual identity that is recognizable even without the logo, just with the use of black and white, bold typography and pure yellow to highlight the headlines. All the pieces—brand, stationery and campaign—are connected.
Specific demands: We had to create communications/corporate templates for librarians, who then, in order to be self-sufficient, have to communicate all the activities that they have in the libraries. For that reason, those templates had to be easy to use and distinguishable for the communication purposes.