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Australian cosmetic company Musq provides clean, natural and ethical products, free from harsh chemicals and animal testing. For its brand, design firm Black Squid Design created a bold logotype with simple typography. Labels for Musq’s skincare line feature type running vertically from the top, with a monochromatic color scheme that changes scale to help users differentiate between products. For the cosmetic company’s line of candles, Black Squid Design set the same logo to bold collages of natural botanical imagery, displaying the scents evoked by the candle, as well as adding vivid color without compromising simplicity.

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