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“The National Geographic Society wanted us to completely refresh its very first iOS app, the World Atlas, rebuilding it from the ground up. Our design process involved examining the existing features, then updating them with a focus on elegant typography and usability. An interesting side effect of rebuilding the app was its influence on National Geographic cartographers. Seeing their cartography on a responsive, interactive globe inspired them to start thinking differently about digital maps. Following its release, the National Geographic World Atlas was featured in Apple's weekly Best New Apps section several times and in 2015's Best of April. Also, thanks to the new daily content, the app has the most returning users of any National Geographic iOS product.”

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