Loading ...

Founded in 1982, the National Museum of Toys and Miniatures celebrated its 30th anniversary by looking forward to its future with a name change and brand repositioning. Reopening in August of this year, the museum hired creative agency Design Ranch to re-evaluate the brand’s strategy that captured the wonder of visiting the museum and the nostalgia of historical toys. The logo design highlights the two collections, toys and miniatures, through color and typography—an uppercase san serif T for toys, and a lowercase serif m for miniatures, separated by a diagonal slash. The color palette extends to all printed and digital applications within the new space, creating an approachable feel to the museum’s design. The new brand has generated excitement and attention for the National Museum of Toys and Miniatures’ reopening.

Browse Projects

Click on an image to view more from each project
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In