Founded in 1982, the National Museum of Toys and Miniatures celebrated its 30th anniversary by looking forward to its future with a name change and brand repositioning. Reopening in August of this year, the museum hired creative agency Design Ranch to re-evaluate the brand’s strategy that captured the wonder of visiting the museum and the nostalgia of historical toys. The logo design highlights the two collections, toys and miniatures, through color and typography—an uppercase san serif T for toys, and a lowercase serif m for miniatures, separated by a diagonal slash. The color palette extends to all printed and digital applications within the new space, creating an approachable feel to the museum’s design. The new brand has generated excitement and attention for the National Museum of Toys and Miniatures’ reopening.
The ad agency’s series of posters celebrate its creativity and San Franciscan heritage.