Created by Grey New York, this series of public service announcements was created to serenade the National Park Service on the occasion of its 100th birthday by using diverse sound and design elements from some of America’s more than 400 national parks. From a whistling ranger to a hooting owl, a variety of sounds found in national parks were edited together to create a celebratory TV spot to the tune of “Happy Birthday to You.” Print ads create a visual “100” with objects found within national parks, including images of natural, historical and cultural treasures. “To wish the National Park Service a happy 100th birthday, we used the parks themselves to deliver the message,” says Sean Crane, group creative director at Grey New York. “From amazing wildlife to rangers to train whistles and even mechanical floor polishers, everyone and everything was in on the action.”
CREMA, a Nashville-based coffee roaster, enjoys a new icon inspired by the image of preparing pour-over coffee.