People love peanuts; they just don’t assign nearly as much health value to them as they should. Atlanta, Georgia-based Lawler Ballard Van Durand created this campaign that reinforces the healthfulness of peanuts and peanut butter and connects them to real world benefits. The campaign is breaking in national magazines like Men’s Journal, O, Shape and Weight Watchers; on the NYC, Chicago and Washington, D.C. subways; on health-related Web sites such as WebMD and iVillage and in fifteen-second TV spots on The Cooking Channel.
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