Responses by Juan Carlos Pagan, creative director/designer, Sunday Afternoon
Background: With audiences all around the world, National Public Radio (NPR) has the ears of the people, and the radio station wanted to share its reach with the world. The station approached us to design a contemporary and visually arresting campaign directly showcasing its impressive numbers. We came up with a bold typographic treatment and designed posters and animations in order to communicate the stats.
Reasoning: Sometimes, limitations can be your friend. In this case, we didn’t have any other assets to work with. No images, no illustrations—nothing other than the statistics to work with. This led to a lot of typographic experimentation, which informed the entire campaign.
Challenges: We wanted to make sure the poster campaign did two things. Firstly, we wanted these statistics to tell the story of NPR reach in a compelling and dynamic way. Secondly, we needed to leverage the NPR brand. This was challenging, but we were able to do this by leaning into the NPR brand colors.
Favorite details: How in some of the posters we have little hidden gems. For example, how in the 180 Million hours poster, the 108 M creates the shape of a person. The 0 is the head and the M is the body.
Time constraints: Time really wasn’t much of a factor with this project. We had plenty of time to design and print these posters.