The world’s foremost fabricator of hand-sculpted, life-size specimen trees for public and corporate spaces needed a new capabilities brochure to better showcase their art and explain their patented process. San Diego-based Studio Conover achieved both: first through the cover’s organic composition, by printing in four-color process, on a metallic stock combined with a letterpressed specimen-box influenced tip-on; and ultimately by showcasing the specimen trees with juxtaposed close-ups of NatureMaker tree bark printed on textured, uncoated stock. The copy explicates the fabrication process while including the tactility of the actual trees and creatively weaving in biological classification and taxonomic ranks.