Having developed a refreshed brand identity for NBC, production company DIA created a massive environmental display for the broadcasting company’s brick-and-mortar store at 30 Rockefeller Center in New York City. Instead of hiding the screen’s seams within the wall, DIA designed the animation and imagery in a way that utilized them. Subtly vibrant and sophisticated, the visual system draws people into the space while simultaneously highlighting the NBC’s brands and merchandise.
Browse Projects
Click on an image to view more from each project
