Targeting outgoing, social, always looking for what's new and hot 25- to 40-year-olds, is this spot (part of a series), from Mother New York and directed by Biscuit Filmworks’ Aaron Ruell, announcing NBC's revamped Web site. The concept was a simple one: Anyone can keep up by using NBCNewYork.com, no matter how removed they may be. The spots appeared on TV and on the Web.
