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To show the true Nebraska experience in a series of print ads for the Nebraska Tourism Commission, Omaha–based ad agency Bailey Lauerman gave voice to those who hold it most dear: its residents. By spreading the perspectives of those who live in and around the state’s most interesting areas, Through My Eyes pulls back the curtain on Nebraska’s many hidden treasures and untold stories—all of them locally sourced.

baileylauerman.com

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