Responses by Ellen Bliske, senior brand manager, Neenah
Background: Often times, during the design process, paper is an afterthought. Our mission with the book Everything Under the Sun was to demonstrate the impact of pairing paper and design from the beginning. Considering the color and texture of the paper at the start of a project can lead creative ideas even further. This piece showcases the amazing design and print results that can be achieved by using a paper’s texture, a subtle shade or a bright white canvas to enhance the design.
Reasoning: Design Army created a sampling of paired papers and imagery, while also making it an accessible tool for designers. By producing the book with a four-color process, digital printing and blind embossing, the emphasis is placed on the paper’s ability to add a layer of dimension to design. The images give viewers a springboard for their own design ideas and demonstrate how CLASSIC® Papers are ideal for everything under the sun.
Challenges: Narrowing down the paper selection. Even with the book’s focus being solely on the CLASSIC® Papers portfolio, there are so many inspirational colors and textures that it was difficult to limit the choices. It was a fun exercise to decide which shade of white or which texture would specifically enhance each image, and then perfect the order so print and paper complemented each other throughout the book.
Favorite details: The use of the CLASSIC® Woodgrain texture as the base element for a photograph of a rough concrete structure. The paper’s woodgrain pattern brings the image to life in your hands with its subtle and unexpected texture. Also, the use of three different papers shades and textures for the same image, with a diecut that allows you to focus on all three at once. It’s easy to see how each of the papers can shift the emotion of the image.
Visual influences: We trusted Pum Lefebure and her team at Design Army to lead the visuals, as they have worked with us on the CLASSIC® Papers lines for some time now. Pum has a wonderful visual sensibility and is an expert on this collection of papers—she even created the Cobalt Blue and Imperial Red colors that were introduced into the line. We couldn’t be more pleased with the results and we believe this book will inspire designers to take their ideas as far as they can lead.
Anything new: For instance, there is a highly saturated, dark yet vibrant image of a cauliflower that is printed on CLASSIC® Linen. While it might be a surprising paper selection, when you see and touch the image, you understand how the element of surprise can take an idea that much further.