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Neolab is an IT company specializing in building and connecting business information systems, Web applications and Web sites. Because Neolab creates and connects new Web environments, Ljubljana, Slovenia studio IlovarStritar designed their corporate identity to imitate an open, developing ecosystem. The elements of the ecosystem have two common characteristics: handling the fusion of existing elements to create new ones (related to merging various technologies and business systems); and the transformation of every element in pixels from left to right (relating to their online operations). Various motifs, selected based on their meaning, such as images of a pigeon and a cheetah for the envelope (postal service speed), form the logo together with the Neolab text.

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