To promote the NetJets Private Jet Card, Emeryville, California-based Michael Mabry Design, created this charming spot to illustrate one of the many benefits of flying private. The star, Alphonse, an industrious Jack Russell Terrier with an arduous travel schedule is a true believer in getting the most out of life and his Private Jet Card is an invaluable tool for meeting professional demands and maintaining domestic harmony. Particularly challenging was expressing the concept without words, since the microsite where the spot was launched communicates in seven languages.