Ridgewood, New Jersey–based production company Aggressive crafted a futuristic, lab-like test environment in its new :30 spot titled “Data to Design” for sports brand New Balance. In the film, an animated runners’ foot strikes impact a clean foam surface, creating impressions of the midsoles in real time. As information readouts capture the data, the shoes’ hexagonal sole patterns take shape, piecing together New Balance’s Boracay and Zante shoes from insole to stitching and trim. The spot pairs stunning computer generated visuals with bold type, taking viewers for a wild visual ride into the future of running tech.

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