New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is a Ft. Collins, Colorado-based craft brewery. What makes them unique (beyond their beer) is their commitment to sustainable business practices. They are wind-powered, use less water than the industry average and only a sliver of their waste makes it to landfill. The campaign was handcrafted from recycled materials (from repurposed beer packaging, maps, postage, cardboard and paper). This first ad in the campaign highlights the brewery’s sustainable approach to brewing. The brewery has received e-mails, voice mails and postcards from customers thanking them for creating ads that promote sustainability without being preachy.