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It’s little wonder that the American Revolution started in New England. Colonial New Englanders didn’t take kindly to being pushed around and modern New Englanders don’t, either. They will defend their home, their roots and their people to the end. In June 2017, the New England Revolution soccer club partnered with Boston-based creative agency Arnold Worldwide to capitalize on that passionate truth through the launch of a brand campaign. It built hype through TV and online videos, the radio, game-day prints, social media, and outdoor ads, with each piece celebrating the defining conflict that gave the New England Revolution its name and the region its character. Arnold issued a call to arms across stations, bus shelters, bus tails and highway billboards around the greater Boston area, beating the drum for existing fans and enlisting new ones.

arn.com

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