The ed tech company Newsela is bringing K–12 reading into the digital era. And the foundation holding its ambition up? Great content. Whether a historical exploration into the origins of Stonehenge or a news story about the solar eclipse, its articles are always timely, relevant to young people and accessible to any reading level. So when Newsela’s executive team partnered with Gold Front to author its product and brand strategy, the San Francisco–based studio imagined the company as a flexible container for everything students want to read about. Gold Front designed a logo that makes room for different combinations of photography, colors and illustrations to keep the identity fresh across the website, posters and more.

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