Digital creative studio FIELD worked with Nike’s design team to develop a new visual language for American football that better conveys its strategic elements. Titled Untouchable Speed, the sports brand’s new directive focuses on the athleticism involved in football and features minimal aesthetics, photography and composition that mimics classical Greek sculpture. The campaign includes a suite of films, retail installations and online assets, designed by FIELD to promote the 2015 NFL Games hosted at London’s Wembley Stadium.
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