Ad, design and brand strategy company 72andSunny (Los Angeles/Amsterdam) is behind this massive global brand launch for Nike Football. Intended to inspire, motivate and help footballers become better, the cornerstone of the launch is this two-minute film, directed by Guy Ritchie through Anonymous Content.
The video takes viewers inside the head of a rising football star competing against the world’s top athletes and clubs. It’s shot from the point-of-view of the player so viewers experience success and failure, grit and glamour, plus the concussions, knocked-out teeth and rigorous training that come with the territory. The campaign is supported by print, online content, television, cinema and outdoor.
The video takes viewers inside the head of a rising football star competing against the world’s top athletes and clubs. It’s shot from the point-of-view of the player so viewers experience success and failure, grit and glamour, plus the concussions, knocked-out teeth and rigorous training that come with the territory. The campaign is supported by print, online content, television, cinema and outdoor.
