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City maps as they’ve never been seen before in a new poster campaign created by Lew’Lara/TBWA: Maps of Barcelona, Brazil and Paris were redesigned using a laser cutting technique; the result was a series of paper and acrylic displays that—hanging next to the top models sold at Nissan dealers—showed just the streets and avenues of each one of the three cities. The campaign was reinforced by a special illumination that shined light so that the shadows of the maps were projected onto the walls. Aside from showing the cities in a new and different way, the maps enhance the association between high-end technology and Nissan and represent the care and accuracy that the manufacturer takes when designing cars.
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