Lew Lara\TBWA in São Paulo, Brazil, recently launched Nissan’s new communication strategy and the most innovative campaign ever created for the brand. Daring is the most obvious characteristic of the visual language. Whereas most car advertisement sets vehicles against beautiful landscapes and winding roads, Nissan’s cars are against black-and-white backgrounds of geometric figures—spheres, circles, squares, waves and lines—and unusual elements and graphics combinations. The campaign consists of five movies, printed materials for magazines, outdoor, Internet and POP materials and will be aired for one year.

headline 1: Ever see one of these on the street? Need another argument? Escape the pattern.

headline 2: Satisfaction guaranteed or your boredom back. Escape the pattern.

headline 3: When you leave town don’t take routine along. Escape the pattern.