Responses by Soft Power
Background: Nonymous is a marketing and advertising agency that gives clients exclusive access to a diverse network of world-class creatives and strategists. All work is remote and anonymous, lowering the cost of hiring top talent and tackling biases concerning gender, race and age.
Reasoning: Soft Power was briefed to create a brand that inspired great creatives and strategists to sign up, and bold brands to reach out.
Challenges: The business concept for Nonymous was incredibly left field, so we knew we needed to build trust through an identity and website that felt simple enough for the clients to understand the offer yet progressive enough to pique the interest of the creatives.
Favorite details: By making the identity legible through human interaction, either by moving physically or stretching it digitally, it conveys a sense of secrecy, stealth and confidentiality to enhance the unique agency proposition. Since its launch in 2020, Nonymous has had over 1000 creatives and strategists apply, and it has worked with a range of high profile clients including Google.