Not Monday is a boutique in Mérida, Mexico, filled with design objects, either functional or decorative. The name is a manifesto against routine and in support of creativity, inspired by Mondays: the weekend fun has ended. That’s why, from the name to the graphic identity, Bienal Comunicación wanted to project a place where boredom doesn’t exist, and there’s always a new, fun and inspiring object waiting for us. With collaboration from the studio Punto Arquitectónico, the elegant graphic system helps the brand and the installations coexist organically. The final result is a work which is a tribute to the craft of design: a store for design junkies.