Directed by Amanda Boyle—for London ad agency Inferno and the UK’s National Society for the Prevention of Cruelty to Children—this web video asks people to trust their instincts whenever they’re concerned about a child’s welfare. When things don’t seem quite as they should, they probably aren’t. People who are worried about a child, need advice, or want to talk, shouldn't wait until they’re “certain,” because by then, it could be too late.
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