The design firm Nueve wanted a sonorous, catchy name, a title its team felt comfortable with. The staff shared many of their personal picks, some of which were ridiculous. Among the many ideas, the design firm chose Nueve (Nine). With research, they discovered stories, curiosities and facts to use as a foundation for the design firm’s communications strategy: “8 + 1 = Nueve.” “The Greek gods Deucalion and Pyrrha sailed on the ark nueve days and nueve nights.” “Pregnancy, nueve months.” “The fellowship of the ring has Nueve members.” “Circles are 360 degrees: 3 + 6 = Nueve.” “There are Nueve Mayan underworlds.”