Loading ...
In order to raise awareness and foster discussion about violence and abuse toward women, Brazilian newspaper O Estado de S. Paulo (Estadão)—with the support of Rio de Janeiro’s anonymous antiviolence hotline Disque Denúncia—launched “Songs of Violence.” Created by FCB Brasil, this campaign uses Shazam, a music app that can instantaneously identify whatever music is playing nearby. When Shazam users identify a song that describes or promotes violence against women, a banner will advise, “This song contains violence against women,” before featuring a recorded testimonial from a woman who has suffered the same kind of violence. Each song has been carefully selected by a curator.

“Violence against women is a crime and, with this campaign, we have a chance to use music and technology to foster discussion about this topic,” said Joanna Monteiro, chief creative officer of FCB Brasil. “Our idea is not to censor anything, but rather to invite people to reflect,” she adds. As part of Estadão’s efforts to promote discussion on how to make a better future, the newspaper hopes that this campaign will encourage people to reflect on the topic of violence against women from a different perspective—one that we don’t often take when listening to music. The campaign has already reached over one million users.

fcb.com/location/sao-paulo

Browse Projects

Click on an image to view more from each project

X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In