“Green Collar Baseball” is Hub Strategy’s concept for the 2011 Oakland A’s season. The idea spawned from the fact that the team is gritty, scrappy and young. To make up for their lack of experience, they give an extra dose of hustle and effort in everything they do. The San Francisco agency communicated its unrelenting passion and drive for the game across this integrated campaign using a mix of gritty type and textures, action-packed game stills and consistent writing. "The Closer" is one of seven TV spots that will be released during the season.
Chen Design Associates’ packaging for the new granola line features flavor-specific inserts.