As the only American-style India Pale Ale (IPA) to win gold medals at the Great American Beer Festival and the World Beer Cup, Odell IPA is seemingly approved by everyone. Coupled with more than ten years of history, it’s been the go-to IPA for beer drinkers across the mountain west since the early 2000s. Denver, Colorado–based creative agency Cactus’s assignment was to develop a campaign that highlighted the beer’s rich history as well as its approachability. The agency’s solution was simple: highlight all the walks of life who enjoy Odell’s IPA on a regular basis. This poster series was displayed at Odell Brewing Company on August 3rd, 2017—IPA Day.

cactusdenver.com