This graphic sequence—created by the New York–based creative studio Mill+ and directed by designer William Arnold, with original music by Fall On Your Sword—mixes simple colors with striking animations to create 1970s-inspired visuals. With an open brief, Arnold took inspiration from bright colors and graphic patterns to create a truly mesmerizing image sequence.
“Our goal was to combine powerful tools typically reserved for photo-realistic visual effects with elements of traditional graphic design. We started by referencing fluid organic forms: dripping paint, lava lamps and slime molds. We then tested ways we could replicate this organic movement using different pieces of software. We ended up using an interlocking combination of Houdini, Cinema 4D, Maya and Nuke,” Arnold says.
“Throughout the process, we had one basic rule: animate everything in 3-D, but render it out with flat colors. In order to do this, we pushed the software in new and unusual ways. This included a unique combination of particle simulations, procedural shaders and orthographic cameras. We then took this 3-D animation and paired it with grid-based typography and a limited color palette. The resulting effect is something that is playful and straightforward, yet simultaneously too complex for the human mind to create without the help of powerful 3-D software.” In other words, a title sequence that the attendees of the OFFF By Night 2016 event in Antwerp, Belgium, couldn’t take their eyes off of.