With piracy drastically impacting jobs, New York is fighting back with a new ad campaign by local ad agency Fathom Communications. With the tagline “Piracy Doesn’t Work in NYC,” the campaign has taken to the streets, taxis, TVs and college campuses to get the word out to New Yorkers that digital piracy is not a victimless crime. In fact, it’s impacting the guy next door. Campaign elements include outdoor ads and improvisation-style man-on-the-street TV spots send people to the Web site to see whether real New Yorkers still want “free” bootlegs once they know they’re impacting the jobs of fellow New Yorkers. All media is available for download on the site.
Chen Design Associates created tastefully elegant packaging for the patisserie’s products.