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"Old Dutch has been a part of every Midwest kid's upbringing for the past 70 years," said Tom Fugleberg, associate creative director. "This lunch box was designed to keep that tradition alive—by giving moms twelve snack-sized bags of original Old Dutch potato chips to stuffinto their kids' lunches. If you can't find one on the shelves, no worries. New lunch box designs are in the works as a response to the enormous consumer demand."

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