Olu is the Hawaiian word for Comfort and Kai translates to Ocean. Founder Bill Worthington (who worked for Nike prior to founding the company) grew up in Hawaii and remembered how soft and comfortable it was to live there—the warmth, the people, the water, the air. He wanted to create shoes that melded exceptional exterior design with the highest technology performance. From the colors to the designs, OluKai shoes and sandals are inspired by the islands and the culture of Hawaii and are worn and loved by surfers, paddlers and watermen of all ages and backgrounds. These vibe books deliver the essence of what the OluKai brand stands for (high-quality, laid-back luxury) while paying tribute to Hawaii’s authentic, high-performance lifestyle.
Inferno’s web video asks people to trust their instincts when a child’s welfare is concerned.