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People think they know Ontario. Worse, they assume it no longer has the power to surprise them. So the team at ad agency FCB Toronto thought they’d challenge that view—not by telling people they’re wrong, but by inviting them to solve a riddle launched through an unconventional tourism campaign called “Where Am I?” And the answer? An Ontario travelers have never seen before, yet one that’s been here all along, just waiting to be discovered. The piece, directed by Andrew Cividino, the filmmaker behind the acclaimed feature film Sleeping Giant, is set to music created by indie band Bruce Peninsula and edited by Marc Langley at Rooster Post Production. 

fcbtoronto.com

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