“There are few clients with a story as unique as Orosi Sunglasses. Making glasses geared for the extreme sportsman, they were an independent sunglasses company that went out of business, but continued to get write-ups about how great they were, even though they weren’t available anymore,” explained senior art director Grant Bernstein. “When the current owners bought the rights to sell the glasses they had to let customers know where to get the glasses. That’s where we came in and developed a new ad campaign that highlights the brand essence. Focusing on the idea that glasses for the serious sportster need to fit just right, we found a clever way to demonstrate it without having to try and explain the science of it. They are designed to fit your face and your lifestyle.”