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The former Palo Alto Grill was an old-world steakhouse in the heart of downtown Palo Alto. The restaurant owners approached Tompert Design to brand the eatery from the ground up before the restaurant launched in April 2014. The designers tapped into the rich history of New York-style steakhouses to create a look that would evoke the high-end, mahogany wood, dimly lit charm that people crave for special occasion dining. The resulting flexible logo works across a spectrum of applications—from signage, embroidered aprons, menus, napkins, take-out bags, coasters and business cards, to a website and online presence. The simple design is balanced with the richness of black and gold across all pieces.

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