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The Parker, a new luxury apartment building near Washington, DC, faced an audience that would be difficult to reach with traditional marketing. For the advertising campaign, Grafik marketing firm designed The Essential Guide to Living Parker, encapsulating the qualities of the building and brand. The brochure was written from the viewpoint of the fictional character Parker as a guide not only for the amenities of the apartment building, but also local activities, from restaurants and clubs to hiking trails and public transportation routes. Parker, like a well-connected friend, shows potential renters how to take advantage of everything the Washington, DC, area has to offer.

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