Responses by Pastis 12/12
Background: Saint-Tropez was the first French city, along with Marseille, to launch its own brand of pastis, an anise-flavored spirit and apéritif. Though the pastis Mont Pécoulet was released the same year as Pastis 51 in 1951, everyone forgot about it. 70 years later, a group of childhood friends from Saint-Tropez decide to relaunch Saint-Tropez’s pastis while respecting the identity of the village and combining tradition and modernity. Thus, the Pastis 12/12 de Saint-Tropez is a traditional drink that has a modern packaging design that breaks codes from the aniseed category.
Reasoning: The adventure of Pastis 12/12 de Saint-Tropez started with the meeting between Tropezian entrepreneurs and craft sprits specialists. Pastis 12/12 is a popular, chic band aimed at a festive audience, people who love terraces and apéritifs with friends. A new generation of pastis that combines modern and fun way with another specialty of the village and the famous Place des Lices, which is known for the boules game pétanque. This association is seen in the packaging of Pastis 12/12, with the jack ball on top of its cap! And it’s also seen in its name: 12/12 means “match ball” in the game of pétanque, with both sides reaching twelve points and aiming to get the final thirteenth point to win.
Favorite details: Pastis 12/12 is an artisanal pastis enhanced with a maceration of plants from the gulf of Saint-Tropez including figs, orange blossoms and aromatic plants. The original recipe for Pastis 12/12 is inspired by the artisanal pastis prepared by the Italian community of Saint-Tropez in the 1930s. Adapting the classic Marseille pastis, the Italians added a maceration of plants from their Tropezian gardens followed by a drop of Amaretto in remembrance of their native country. To fit with this Italian final touch, Pastis 12/12 contains few drops of natural sweet almonds. It is produced by the distillery Cristal Limiñana, the oldest distillery in Marseille that is still active. It’s an entirely natural product, with no coloring or additives.
Visual influences: The bottles of Pastis 12/12 are inspired by the pastis glass carafes of the ’50s. The bottles are available in three designs: Pétanque Place des Lices, Sunbathing at Pampelonne and Sieste in the Garden. Each decoration, which is engraved in the glass by chromography, was designed by Quentin Monge, who is Tropezian by birth and an internationally renowned illustrator. The logo was designed by Dune Lunel Studio.
