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BRW USA director Eli Sverdlov makes hair-raising speeds fashionable in this playful spot for Israeli telecommunications company Pelephone out of Adler Chomski & Warshavsky GREY, Israel. It features a dowdy barber who’s transformed into a dapper trendsetter when his convertible car-inspired hairstyle catches on and fashionable women around town begin sporting the air-altered hairstyle. The spot closes on the super, “Speed is in fashion” and the Pelephone logo.

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