Australian ad agency Jack Watts Currie, created this print campaign to invigorate the Penfolds Wines brand—which includes Grange, one of the world’s most prestigious red wines—among younger drinkers. Since research revealed a fascination with the people who work for the winery, the creative team headed to the Penfold wineries to photograph employees who most epitomized the tagline "To those who do things for love, not money."
