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With more people riding bikes than ever before, it was the perfect time to launch a national movement to improve bicycling. Colle McVoy Minneapolis teamed with the national coalition, Bikes Belong, to create People for Bikes, a new brand and movement to make the world a more bike friendly place. Each piece (and this Web film) is intended to inspire people from all backgrounds and levels of ability to bike and join the movement to build more trails, paths and bike lanes and to make riding safer and more accessible for everyone.

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