Singapore design firm Bravo wanted to solidify the identity of a new lobster restaurant and bar. So the team named the business after two of its prominent elements: the lobster’s pincer and the pints of beer. The lobster-centric identity and environmental design for Pince & Pints looks modern, yet rustic. At Pince & Pints, there is no dining etiquette. There is no proper way to eat a lobster, and consumers eat their lobsters whatever way they want. The design reinforces that Pince & Pints is a comfortable place people head to after a hard day’s work, where they wouldn’t mind making a mess.