Responses by Peca Mansilla, Sr. Creative Director & Partner, WILD FI
Background: For the past 26 years since the first PlayStation console has been released, we have always identified a new code in our life: the four face buttons (Triangle, Circle, X and Square) that are created from simple shapes that push our perception to the limit. Together, they form a unique code that we cannot overlook. Because to have a “play moment,” we just need to observe and have fun.
Challenges: The most challenging aspect of the PlayStation print ad project was generating a visual game using the different face button pieces, creating a challenge for those who see it. We had to prove that these shapes are everywhere; you must only look for them.
Favorite details: The photographs in the print ads. The WILD FI team worked hard to achieve a mix of pictures that not only included ordinary shapes, but also complex and even some unconventional shapes, so as to create this visual challenge.
Visual influences: After finding the suitable pictures for our project, we understood that we didn’t have to follow a visual order; we had to mix colors and shapes that would lead to a visual chaos, so that each person would see it in their own way. Our intention is you can observe the pieces from different perspectives and make your own path, being able to spend time contemplating each shape in detail.
Specific demands: We tested the creativity with PlayStation fans, so that they themselves had the chance to find the button shapes anywhere. The results were amazing.