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Powerball Multi-Million Jackpots can change anyone’s life in just one play. You’ll find the highest prizes available in Puerto Rico, with jackpots often reaching hundreds of millions of dollars. To incite more people to try their hands at the game, Powerball launched Millionaire Animals, a campaign that provoked people to play by showcasing real-life animals that are richer than they are. When designing the campaign’s print ads, San Juan–based ad agency DDB Puerto Rico employed the simple graphic resource of scale to make ordinary people feel overwhelmed by the immense wealth of these millionaire animals. DDB Puerto Rico created three infographic-like illustrations that hit upon just the right use of scale, form and color to give the audience a precise sense of the enormity of the wealth gap between them and, say, Blackie, the world’s richest cat.

ddb.com/pr

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