In Proctor & Gamble’s ongoing effort to support the moms of the world, Wieden+Kennedy created “Strong,” a spot for the Rio 2016 Olympic Games. Based on the human truth that the daily courage a mom shows is instilled in her child, the film follows four moms and their children on their journey to the Olympics. Along the way, they face physical and emotional challenges—large and small—yet the moms remain unflappable. Such strength is echoed in each child, who summons strength of his or her own to succeed on the world’s biggest stage.
Browse Projects
Click on an image to view more from each project
