Responses by Miglė Rudaitytė, founder, Boy Creative Studio
Background: Proud of Lithuania. A Fairy Tale by Sweet Root was born from a desire to bring Lithuania’s culinary roots back to our plates in a truthful way. The author, the restaurant Sweet Root, is comprised of passionate young people who collect memories from the past and the present, in search for a simple answer to what defines Lithuania’s gastronomical tradition.
Reasoning: The book was born from the restaurant crew’s constant nature trips to gather the local Lithuanian ingredients and from the photographer who would accompany the crew on some of those journeys. There were so many beautiful photos that we created nine different book jackets, one for each letter of the word “Lithuania,” representing our diverse homeland. It was also important to reflect the ancient Baltic way of living, so we created our own minimalistic graphic language.
Challenges: The whole process. Usually, the designers get all the text and book visuals and organize everything in a nice order. Instead, we had to create the story in collaboration with the authors. That meant searching for the Baltic roots to create the visuals, and structuring the vast amount of photos in a way that it looked good and formed a connecting story.
Favorite details: I am proud that we took the extra steps to create the tactile embossed no-ink graphical language (that represents the Baltic influence) and design nine different book jackets, amongst other hidden details. For instance, we have one totally blank spread in the book, which has only one embossed ‘here and now’ phrase, inviting the reader to pause and live that very moment.
Anything new: Every new project brings something new, making the next similar project easier. This time, the new thing was patience and the ability to keep consistent when working on such a huge and long project. Fun fact—we learned to distinguish quite a few new ingredient and not to mix two similarly looking leaves.
Time constraints: At the beginning, we thought we would have the book ready in a couple of months. A couple of months turned into a full year with quite a few challenges—especially with those long summer weekends spent by the computer. All of that paid off when the team held the printed book in her or his’s hands.